She takes pride in her many roles: writer, musician, model and more.
Like, duh? If your publicist is worth the four figures your agent is paying her, she immediately calls the NY Times Style Section. Which, because the client has an angular face and pouty lips, immediately dispatches a reporter. In this case, the reporter is Marisa Meltzer, heretofore notable chiefly for penning a relentlessly mocked trend piece on the return of pubic hair. No additional punchline necessary.
So what’s the article about? Well, from the perspective of Sky Ferreira’s publicist, it’s about reminding the world that Sky Ferreira does a lot of stuff other than take ecstasy and get arrested. Because Sky Ferreira is, above anything else, an early-stage business model based on the prospect of endorsement deals. No one ever threatened to cancel an endorsement contract with drunk, drug-addled Kate Moss. But as Sky Ferreira’s publicist reminds herself every morning as she grimaces at her reflection in the bathroom mirror, Sky Ferreira is no Kate Moss.
What does the Style Section get out of this? I admit to being mystified. Maybe the Times respects Sky Ferreira’s accomplishments? Mmmm … possible, I suppose. But much more likely if Sky Ferreira was actually good at any of the “many roles” named in the Times article.
Sky Ferreira is indeed a musician, with the voice of a modestly talented 15-year-old. And she shares co-writing credit on a number of the songs she’s recorded. Here are the lyrics from "One", which stand as some of her best work to date:
You don’t know just how to start me up,
don’t know how to get me going now.
(now, now, now, now, now, now, now, now)
Something’s wrong between the two of us,
I’m not a robot but I feel like one.
(one, one, one, one, one, one, one, one, one, one, one, one, one, one, one, one)
One, two, three, four -
We learn from these lyrics that Sky Ferreira is not a robot, and therefore she does not have a easily-accessible “ON” button. Also that she can count to four — although she does appear to have some trouble remembering the number that comes after one.
Which brings us to Sky Ferreira’s principal occupation — modeling. We learn from the Times piece that Ferreira has emerged as a “kind of muse” to Yves St. Laurent design chief Hedi Slimane. A “kind of muse”? The business of musing doesn’t work that way. One either muses or one does not. And my bet, for what it’s worth, is that Sky Ferreira is not in fact a muse, or likely to become one. To be a muse, one must be either deeply interesting (see, e.g., Jean Seberg) or lovely to gaze upon but utterly blank (Kate Moss, again). Sky Ferreira is just interesting enough to be boring. I mean just.
So forget the muse nonsense and focus on the modeling part. I admit to spending a few long minutes watching video of Sky Ferreira on the catwalk. And I’ve concluded that indeed she does not suck at modeling. But when you come out of the womb shaped like Sky Ferreira, and assuming you’re generally coordinated enough to walk in a straight line after a good snootfull of quality cocaine, then it’s hard, actually, to suck as a model.
The question remains — why is the NY Times Style Section lavishing column inches on Sky Ferreira? Just a guess, but I’d bet someone at the Times owes Ferreira’s publicist a favor. And that’s the real story.